First Light
The house wakes gradually.
A question / 001
What if your home understood how you live?
Most intelligent homes ask people to adapt to technology.
We believe technology should adapt to people.
Light, sound, climate, security, entertainment and intelligence — designed as one coherent human experience.
02 / Experience chapters
Life, not systems, is our starting point.
01
Arrival
A home should not simply open its doors. It should know how to receive you.
↗02
Morning
Light, air and temperature evolve with the first movements of the day.
↗03
Living
Comfort that follows life without constantly asking for attention.
↗04
Wellbeing
Sleep, silence, air and light are treated as architecture.
↗05
Entertaining
The house changes register, while remaining entirely itself.
↗06
Retreat
At night, the building learns to become quieter with you.
↗03 / Human Experience Design
A new design discipline.
Architecture, interiors and technology are too often developed separately. Each may work perfectly, yet the lived experience remains fragmented. 300 works on the whole.
We design the behaviour of the building around the life of its inhabitants.
04 / Technology with soul
We believe in artificial intelligence.
We also believe in vinyl.
Progress does not require abandoning ritual, memory or materiality.
Transition / Retreat
Intelligence should be felt in the transition.
Light recedes. Sound softens. The house gradually becomes quieter with you.
05 / Technology philosophy
Independent
by design.
No single manufacturer is the best at everything. We select the right technology for each space, each function and each person.
Our loyalty belongs to the project.
01
Lighting
Lutron · KNX
02
Interaction
Basalte · Gira
03
Sound
Sonos · Bang & Olufsen · Bowers & Wilkins
04
Cinema
Trinnov · Kaleidescape · Wisdom Audio
05
We work with the world’s leading technologies, but we are retained by none of them.
Intelligence
Savant · Crestron · Open systems
06 / Stories
A glimpse into life inside a 300 home.
07 / Journal
Ideas on living well with technology.
Why the smartest home is not always the most human
Why we still design for vinyl
A home should work without an app
08 / Contact
Begin a conversation.
The most memorable homes are not the smartest. They are the most human.